Pet society

Woman launches secure digital program to find pets

Losing a pet is an owner’s worst nightmare. Lost posters are common on lampposts and community notice boards, often including personal phone numbers and reward information for finding your lost pet. However, even when you find your pet, these signs can still be displayed around town, posing a security and scam risk to owners who no longer need them.

It is therefore left for Pamela Fusco. A few years ago, Pamela received a call from her cousin; her 11-month-old dog, Mia, was missing.

“She came back from Syracuse where she was and said, ‘Help me find Mia.’ $500 reward to get Mia back,” she explained.

These “missing dog” posters included all of his cousin’s personal information. Even after reuniting with their dog, who died, her cousin continued to receive calls from people claiming to have “found her dog”.

“And this woman shows up with about 10 flyers in her hand that she’s taken from places and says, ‘I’ve got the dog, give me the $500 reward and I’ll bring it here. At that point, doing cybersecurity for as long as I have, I just thought, oh my god, this is crazy,” Pamela said.

That’s how Pamela launched “ZuluTails”, an easy-to-access smart digital pet ID and virtual portal.

“It tells you your name, your verified email address, and now it tells you what to do next [and] you have to create a biography for your pet,” said Gina Fusco, another pet owner.

ZuluTails then creates a QR code on the tag, which is mailed directly to you.

If your pet gets lost, anyone can use their phone to scan the pet’s QR code on the tag. From there, your pet’s profile appears with your pet’s photo and immediately shares essential details about your pet, such as its name, breed, and current health status.

A secure message or alert can be sent to the pet’s owner or caregiver. Within seconds, anywhere in the world you are updated and informed and your private information is not disclosed.

“It doesn’t matter where you live or where you go. It’s always there,” Pamela added.

Pamela says ZuluTails doesn’t mess with your pet’s microchip or any other GPS technology. A membership in the program starts at $19.95 per year. A portion of these profits goes to “Western New York Heroes” and “Pets for Vets”.

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