- Walmart is bolstering its pet service plans with all-new pet insurance and care offerings.
- The retailer will now offer “pet parent” insurance plans to help foot the bill for vet visits and more.
- “We’re on a mission to help families live better lives – and that goes for pets, too,” said Melody Richard, vice president of pet merchandising at Walmart, in a statement to Business. Insider.
- Visit the Business Insider homepage for more stories.
Walmart is digging deeper into the pet services game, the company said Thursday. The retail giant is launching Walmart Pet Care, an “omnichannel pet care offering that makes holistic care easy, simple and affordable for the 90 million pet owners who shop at Walmart.”
Pet related services will include Walmart’s very first pet insurance plans through insurance provider Petplan. The company will also work with pet services company Rover to match owners with local pet sitters and dog walkers.
“We’re on a mission to help families live better lives – and that goes for pets, too,” said Melody Richard, vice president of pet merchandising at Walmart, in a statement to Business. Insider. “Especially as adoption rates are skyrocketing due to the pandemic and more people are becoming pet owners, this was the perfect time to launch extended services in Walmart Pet Care for our customers. clients. “
The pet service industry has exploded in recent years as consumers continue to spend more and more on their pets.
“Maybe 30 years ago, pets were in someone’s backyard,” Kristen Peck, CEO of pet medicine company Zoetis, told the audience at the Business Insider Global Trends Festival in October. . “Then they entered the house. And I would say five to ten years ago they ended up on your bed. Why is this important? The closer they get to you, the more you invest in their health care and the more impact their health has on you. “
Read more: Animal Vaccine Company Zoetis CEO Says Pet Care Industry Is Growing Because We Need Our Pets More Than Ever
And this isn’t the first time Walmart has entered the pet service industry. The Arkansas-based retailer currently stocks 1,800 pet products and hosts a number of in-store veterinary clinics. Last year, the company launched Pet Rx, a service focused on pet prescriptions.
Insurance plans now offered in conjunction with Petplan will offer ‘pet parents’ the ability to save on vet bills, streamline pet care appointments and access up to $ 1,000 worth of free online virtual vet appointments. Additionally, Walmart customers using Rover will receive a $ 20 store gift card after completing their first and fifth Rover appointments.
“With Rover, pet parents can quickly and easily book pet sitters and dog walkers from over 300,000
in their communities across the country, ”said a Walmart spokesperson. “Walmart is working with Rover to provide customers with convenient pet sitters and dog walkers that fit every animal, lifestyle and budget.