Pet society

The new pet store is for dogs – and local animal rescues




Nonprofit and pet supply store Endless Pawsibilities (1695 Sargent Ave.) opened April 1. Store owner Chelsea Fitch partners with a different animal shelter each month to hold two fundraising events, among other initiatives to raise money for the organization.

Over the past two years, while transitioning from a nonprofit to a pet store and nonprofit, Chelsea Fitch has raised several thousand dollars for local animal rescues.

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Nonprofit and pet supply store Endless Pawsibilities (1695 Sargent Ave.) opened on April 1. Store owner Chelsea Fitch partners with a different animal rescue each month to host two fundraising events, among other initiatives to raise money for the charity.

Over the past two years, while transitioning from a non-profit organization to a pet store and non-profit organization, Chelsea Fitch has raised several thousand dollars for local animal rescues.

ST. JAMES-ASSINIBOIA

The possibilities are endless for a new business owner in St. James.

Chelsea Fitch, 25, opened the doors to Endless Pawsibilities pet store (1695 Sargent Ave.) on April 1. Their approach, however, is a bit different than other pet stores you may be familiar with. Although Fitch offers the same products as major chains such as Pet Valu, PetSmart and Petland, its focus is also on supporting animal rescues in and around Winnipeg.

Each month, Fitch partners with an animal rescue and plans two fundraising events. She sometimes has adoptable animals in store and often holds bake sales and sells other locally made goods, such as jewelry, candles or honey, with proceeds going to relief. She also sells Scentsy, Mary Kay, and Pampered Chef products, so her commission on those sales goes to the rescue as well.

While Endless Pawsibilities’ pet supply sales are Fitch’s livelihood, she also donates $1 from every transaction during the month to the organization of her choice.

“I wanted to give back in a way,” Fitch said.

“I’ve definitely found working with rescues to be a big part of my passion. The amount of things people go through in our community to make sure animals are taken care of is amazing.

Opening the store was a pretty quick decision, Fitch admitted, but it went well. She has several months planned and selected rescues. Over the past two years, while growing from a non-profit organization to a pet store and non-profit organization, Fitch has raised several thousand dollars for local animal rescues.

Prior to opening Endless Pawsibilities, Fitch was a manager at Pet Valu for four years. She is now studying to become a veterinarian (she is currently training as a veterinary assistant) and has an undergraduate degree in animal science from the University of Manitoba.

“Growing up, I knew I loved animals, but I never understood that I could make anything of myself in the pet industry,” Fitch said.

“When I started making these connections, that’s really when my passion started. I loved working for Pet Valu, but I knew I could do so much more if I was my own boss. I wanted to do it for myself with the ability to expand, grow and give back to the community in my own way.

Fitch also runs a recycling initiative in the store. Customers receive store credit when they bring clean pet aluminum cans. This gives Fitch peace of mind that it is doing its part to ensure the aluminum is properly recycled.

“I tried to find a way for everyone to win,” Fitch said.

“It’s great fun. It’s hectic most of the time, but it’s good chaos.

Endless Pawsibilities will be hosting their grand opening celebration on Saturday, June 18 from 11 a.m. to 3 p.m. at 1695 Sargent Ave.

For more information, visit www.endlesspawsibilities.shop

Kelsey James

Kelsey James
Community journalist

Kelsey James is a reporter/photographer for the Free Press Community Review. She graduated from Red River College’s Creative Communications program in 2018 with a major in Journalism and holds a BA in Rhetoric, Writing and Communications from the University of Winnipeg. A lifelong Winnipegger who grew up in southwest Winnipeg, Kelsey is thrilled to cover the neighborhoods she still calls “home”.


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