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Packaged Facts Analyst Discusses Growing Number of Products Claiming to Help Your Immune System

Posted: October 4, 2021 at 5:36 p.m. EDT|Update: 14 hours ago

ROCKVILLE, Maryland., October 19, 2021 / PRNewswire / – As the world has spent the past few years in a global pandemic with an array of COVID-19 variants further threatening public health, more and more people are looking to improve their health and boost their immunity to prevent or reduce the severity of the disease. The US food and beverage industry has therefore responded with an increasing number of products aimed at this consumer trend. According to PepsiCo, over the past year (between October 2020 and September 2021), 120 new products in the United States have applied for immunity on the label or through the market, double the number in the previous year.

Packaged facts logo. (PRNewsFoto / Packaged Facts)

In Packaged Facts’ February-March 2021 More than two-fifths of consumers say that due to the coronavirus, they buy food and drink products to further protect their immune system, according to a survey. Half of consumers say they buy supplements or vitamins to better protect their immune system because of the coronavirus.

While most products cannot claim to treat or cure a disease without approval from the United States Food & Drug Administration, they may mention the inclusion of ingredients that most people consider to be good for the immune system. . Food & Beverage Analyst Cara Rasch noted, “Products such as those with added vitamins or minerals, prebiotics, probiotics and antioxidant-rich ‘superfoods’ are often touted as beneficial for immunity. Sales of foods and beverages packaged with gut health or immunity claims increased 50% in value from 2019 to 2020. “

Rasch continued, “In 2020, fears related to the coronavirus led people to research products that could benefit their health. The rise in variants and concerns about vaccine-resistant types also continued to drive sales this year. Consumers are bombarded with news of the pandemic, so they are increasingly looking for a proactive action they can take … even just a little nudge on a food or snack they might already enjoy.. “

Additionally, the pandemic has led to more snacks and meals at home. Packaged facts’ June 2021 A survey reveals that 29% of consumers report eating more snacks / treats during the pandemic, while 27% increase their frequency of consumption (number of meals / snacks per day).

Rasch noted: “Snacks considered healthier – healthier than conventional snacks based on health claims, nutritional content or portion sizes – have been especially important during the pandemic. Health has been a much bigger concern for many consumers. concerned about their immunity and ability to fight infections. This attention often extends to their families, especially children who are back to school and not yet eligible for coronavirus vaccines. “

Rasch continued, “Many consumers believe in the concept of ‘food as medicine’ and find snacks with immune-boosting properties appealing as a way to make small changes with potential or at least hoped-for improvements in well-being. to be.”

For more information, see Packaged Facts ” Immunity Boosting Foods: Gut Health and General Improvement of Immunity report. This report analyzes current retail sales, projects future sales, and examines trends in the U.S. market for functional foods and beverages with gut health or immunity claims, taking into account the current and longer-term impacts of the pandemic. of coronavirus.

Also consult Better-for-You Snacks: Market Trends and Opportunities for more information on the Better Healthy Snacks Market. This report examines current retail sales, forecasts future sales, and studies trends in the US snack food market with better health claims.

About the packed facts

Packaged Facts, a division of, publishes market information on a wide range of topics related to the consumer market, including consumer demographics and information on buyers, food and beverage market, consumer financial products and services, consumer and retail goods, and pet products and services. Packaged Facts also offers a full range of personalized research services. Reports can be purchased from our company website and are also available on

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