Pet society

Kradle Expands Retail Presence | Pet food processing

MINNEAPOLIS — Kradle Pet Calming Company expanded its presence at Pet Supplies Plus on June 16. According to the pet business, she got an additional 4 feet of shelf space in the main aisle of the health and wellness section of Pet Supplies Plus.

“We are excited for this opportunity to strengthen our partnership with Pet Supplies Plus and demonstrate our commitment to pet specialty,” said Tim Siedlaczek, vice president and general manager of retail at Kradle. “Pet Supplies Plus Neighbors will be the first to try our next wave of innovative delivery methods that help solve canine anxiety.”

Since expanding its distribution to include Pet Supplies Plus in June 2020, Kradle has become one of the retailer’s top-selling dog supplement brands. The expansion will provide Pet Supplies Plus customers with a greater variety of Kradle products.

“The Kradle brand has helped expand the calming category through innovation and the use of multiple shapes,” said Tim Wall, category manager for pet treats at Pet Supplies Plus. “We love how this brand creates products that help our neighbors deal with stress-related issues.”

According to Kradle, its expansion comes at an important time for customers looking for pet-soothing solutions for the upcoming 4th of July fireworks.

“Fireworks can be incredibly stressful for pets and wildlife,” said Lindsay Hamrick, director of shelter outreach and engagement at the Humane Society of the United States. “Efforts to reduce the impact on cats and dogs can significantly reduce the likelihood of pets becoming lost from their families.”

Kradle also launched a rewards and loyalty program in partnership with Fetch Rewards. Through the program, Kradle customers can save on pet calming products purchased from various retailers, including Pet Supplies Plus.

Currently, Kradle’s pet calming solutions include chews, melts, and bars formulated with calming ingredients, including CBD.

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