Pet society

be’ah launches reverse vending machines for collecting PET bottles

Muscat: As part of efforts to ensure safe disposal of PET bottles, Oman Environmental Services Holding Company (be’ah), the country’s only waste management entity, has launched Reverse Vending Machines (RVMs) for the collection of waste. used PET bottles. The initiative is part of the company’s desire to integrate the culture of recycling, promote the circular economy, recycle materials and reduce the quantities of waste produced.

RVM machines use artificial intelligence (AI) through built-in sensors to accept only PET bottles and reject non-PET bottles and other items.

be’ah has so far installed 17 reverse vending machines in key locations in Muscat governorate this year – with plans in place for wider deployment to other governorates in the next step.

As part of this project, be’ah has signed agreements with several local businesses to support the project as part of their respective corporate social responsibility (CSR) initiatives. These agreements are divided into two types.

As for the first type related to the location of these machines, agreements were signed to allocate sites for these machines with petroleum product marketing companies such as Oman Oil Marketing Company, Shell Oman Marketing Company in addition to a certain number of key shopping centers such as Carrefour. Al Seeb, Qurum and Muscat Grand Mall. be’ah also signed an agreement with Omantel (as a strategic partner) to offer simple rewards and incentives to users of these machines in support of this project. In addition, be’ah has also signed other agreements with other companies to offer different rewards and incentives.

Commenting on the initiative, Kumail bin Ahmed Al Lawati, head of the business development department at be’ah, said: the Sultanate. PET bottles are a heavy burden for waste management entities. RVM will help instill and promote a culture of recycling and sustainable behaviors among community members.

“The purpose of RVMs is to collect PET bottles of different sizes by encouraging community members to throw them in these machines instead of throwing them in the regular trash. Those who throw plastic bottles into these machines will receive various awards, presented by our partners such as Omantel and several other companies. The collected PET bottles will be sent to various recycling facilities in the Sultanate in order to recover their value and ensure the use of locally recycled materials, ”he added.

Saba Said Al Busaidi, Senior Director of Corporate Affairs at Omantel, said: “We are delighted to be a strategic partner in this vital project, which is in line with Omantel’s strategy and environmental related CSR initiatives. . Omantel, the leading national company in the provision of integrated telecommunications services in the Sultanate, is very concerned about reducing the negative effects of our operations on the environment and using environmentally friendly technologies. This project is one of the many measures taken by Omantel to preserve the environment. Omantel will provide technical expertise such as artificial intelligence to ensure the proper functioning of RVMs. We will also use our experience to publicize the project by encouraging our subscribers to use RVMs.

It should be mentioned that Oman’s Vision 2040 focuses on adopting a circular economy as part of the Sultanate’s plans to move from the linear economy (extraction, manufacturing and disposal) to the circular economy in order to preserving the value of resources.

The circular economy creates new employment opportunities, alleviates health and environmental problems and reduces pollution. In addition, improved waste collection, transport and disposal system helps reduce greenhouse gas emissions, as emissions from waste collection vehicles and technical landfills decrease due to decomposition. of the organic waste they contain.


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